As promised here is another review of a fitness band, or activity tracker. Why another one? Well, all to give you some powerful motivation to get out there and burn some fat! They might not be the most scientific product out on the market, at least to health professionals, but to the average guy or gal they are a great piece of tech. So let’s get into this week’s product and my Nike Fuel Band review!
This week’s product is coming from one of my favorite companies of all time, Nike. In my opinion, Nike is one of the most advanced technological companies in the world and all they really make are clothes and shoes. But anyone who knows anything about Nike knows how much work and money they pour into clothing and its performance. It’s quite staggering how much cutting edge technology they employ just to makes clothes for you to wear and shoes for your feet. I mean really, how hard can it be?
Nike, like any exotic performance car out there (guys you feel me) don’t much care for being on the bottom or being the most practical. Nike isn’t here to make plain white and black shoes. Nike is here to push the limits of everything and they pay top dollar for research and development. Now that does make your shoes cost more, (but I know the ladies have no problem dropping a few Benjamin’s on shoes) and this is a judgement free zone! In the end Nike can be seen just as techie as Microsoft, Apple, or Android. As technology seeps into every facet of our lives it’s not surprising at all. They have delivered something of the future and are working to build upon even more, the Nike Fuelband.
Out of all the bands I will be reviewing in this series Nike really steps it up when it comes to styling and design for the Fuelband. It comes in colors, wrapped in black, and even some gold and silver. Nike has done the best job of encasing their product, not surprising either since they have been leaders in the shoe design for years. The LED display is just magnificent and the best in the business. The button actually works and it is water resistant so something like a quick fall in the pool or taking a shower won’t ruin it. The main attraction is that display which is large and easy to read.
So what does the Fuelband got under the hood? Well it’s hard to say what exactly because Nike isn’t specific with their sensors but it has several pedometers and accelerometers working together to capture your movement. It doesn’t have any form of a heart rate monitor but supposedly can count calories – hard to say whether it’s accurate or not. Nike measures everything with a special points earning system they call Nike Fuel. This Fuel number is how Nike grabs your attention and motivation, one of the greatest things they have done is the ability to set a goal and let you track how close you are to that goal. On the band itself are several small LED’s that go from red to green progressively showing you how close you are to your goal. Pushing the button brings them up every time. A genius idea that really can give you a push to do more every day.
Nike’s Fuelband can be connected to a computer and show info but their strong suit is the app. The app shows everything right on your phone. Simple, sleek, fast and all pushing to motivate you more and more. One problem, only Apple gets the love. This is just mind boggling to me as a Windows Phone user and especially for the Android people out there. You would think they have done this only for a little bit given that fact that more people own iPhones in America and that the system is new. THE BAND IS ALMOST FOUR YEARS OLD. Android hasn’t been given a drop and Windows Phone is the new kid on the block. Nike could make tons of money from all three combined decides only to support the iPhone. This is baffling and the only thing holding Nike back from dominating the market, in my opinion.
In conclusion the Fuel band is a great product that just wins in so many ways market, style, and brand identity. It’s a huge motivator, one that pushes you to get out there. It really gets you on your feet. When wearing the Fuelband you want to take the stairs, go for a long run, play sports, hike mountains, jump in a bounce house, and just get off the couch. Sure it might cost $150 and be a cool looking pedometer but it hits all of the right buttons.
Any person will tell you that sure being in the gym is great but getting out there and being active just in general is so much more rewarding and fun. And that’s what Nike is going after, the side of pure motivation making you go outside and push yourself to move more. Nike wins the day by telling me I’m fast, making me feel fast, and then helping me get even faster.
Getting healthy with the Fuelband is fun and easy. Of course, you might also want to consider eating healthy as well…