GoPro, one of the most popular and innovative camera companies in the world just released their new Hero 4 line of cameras. They are set to once again dominate the action camera market, or just cameras in general. Specially designed for surfing (when it first came out) the camera found a foothold in the market and has never let go since.
This fourth generation sets itself up to be one of the most popular and highest selling Hero line GoPro has ever released. The new cameras offer everything from a great low price all the way to the best cinematic performance you could imagine on a device this size. As with the last generation there are three different camera tiers to choose from with each offering specs to your specific need. In my opinion the best feature GoPro offers on all three cameras is Superview, and it’s the first time you can get it on all three.
The Hero lineup has always been a great group of cameras but for some people the $400 price tag wasn’t worth it, especially if they didn’t want or need the high-end capabilities. In response, GoPro released the camera they just call the Hero that comes in at $129. Even at this price they are still offering waterproofing to 131 feet, Superview mode, and the iconic versatility as its brothers. It only has a 5mp camera that shoots 1080p at 30fps and 720p at 60fps which for the everyday user is perfectly fine. To me the Hero is the best companion camera to its brothers since its great if you’re on a budget but want to get multiple GoPro cameras. Or if you want to give it to little Johnny to take on the water ride, because losing $129 is not as bad as losing $499. Also if you just want the GoPro capabilities but aren’t worried about getting the best slow-Mo or video quality then the Hero looks very enticing.
Hero 4 Silver
The Silver edition of the new GoPro can be simply defined as last year’s Black edition with an LCD touchscreen on the back. This is the GoPro I’m looking to get and probably the one the average consumer is also going to buy. Offering a 12mp camera for great still shots and 1080p at 60fps and 720p at 120fps for some of the smoothest video capture. But the Silver wins the market over by offering a LCD touchscreen on the back, making it more versatile than ever since you can finally see what you’re doing in real time. This also simplifies the features of the camera for those who are, uhhh not as gifted as some of us in technology. It’s a great feature that I can’t wait to try out. Combine that with the high quality camera and we have a recipe for consumer popularity.
Hero 4 Black
This camera is the high-end sports car of the GoPro lineup, like a Lamborghini or Ferrari, the Black edition does one thing exceptionally well: quality video. This camera is the creative enthusiast’s dream, creating smooth and crisp video quality to stare in awe at. For a camera of its size it has some impressive performance numbers: 4K at 30fps, 2.7K at 50fps, 1080p at 120fps for amazing slow-Mo, and 720p at 240fps for the ultimate slow-Mo. The Hero4 Black (just like a high-end sports car) isn’t the most practical. The camera battery life runs at 4K is quite short and it doesn’t come with a LCD back like the silver edition. This is a camera for the serious enthusiast who makes a living capturing footage of different events or people who are trying to create higher quality video. USA Today just released an article talking about they see this $500 dollar camera actually becoming a $700 investment if you start adding the accessories and batteries. This camera is aimed at professionals or die hard cinematographers looking to take the next step in their art.
Together this Hero lineup has everything we the people could want: a budget version to start a collection with, one that offers the best usability and camera quality at a decent price, and one that puts the pro in GoPro. Together they create the new line of cameras that are downright impressive and make GoPro’s future even more exciting. In a world dominated by the smartphone GoPro has figured out the balancing act of delivering high quality to the masses at a price they will be willing to absorb. All of this is combined together to be packaged into a “life capturing device” (USA Today) offering everyone a chance to capture the world in a personal way.
Are you in the market for a new camera?