I love saying ‘Editorial Calendar’, it makes me sound so official, so educated, so…grown up. All it really means is – get your blog organized and have some idea about what you are going to write about next week so that you actually blog regularly instead of once every six months – but doesn’t “I will have to check my editorial calendar” sound much more impressive?
So. What is an editorial calendar for blogging exactly? The definition according to Wiki is, “An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. They are an extremely efficient way to control publication of content across diverse media outlets over time.” In other words, it is a calendar where you plan out what you are going to publish on your blog. You think ahead and you schedule it on your calendar.
Why should you bother with an editorial calendar? Here are a few reasons:
Many teens start a blog. Many teens never actually contribute to their own little corner of the internet universe (or adults for that matter). If you take the time to plan out future posts, even if you write them at a later date, you are probably more likely to continue writing. Most of us know that people who take the time to write down their goals are more likely to reach those goals. This is a valuable part of maintaining a calendar.
A blog is a great place to be creative, but that doesn’t mean having a disorganized mess. Planning ahead gives you time to think about the themes that you would like to explore and how to do so in a way that reflects who you are and how you think. When you have taken the time to plan you will see your creativity really take off. Keeping up a calendar will really get you to thinking about what you are going to write about and you will come up with better ideas because you are taking it seriously.
The Big Picture
Maintaining a calendar helps you see the big picture of where your blog is going. There is a free WordPress plugin that allows you to see all of your upcoming posts, a month at a time. But any calendar will do whether written or on your computer. It just helps to be able to see everything that is going on at a glance.
My mom has just installed the plugin here for us to use and I’m excited to give it a go. Do you have an editorial calendar for your website? If you start using one do you think you will use a calendar like iCal or google’s calendar, a written calendar, or a plugin?
P.S. Formal apologies to all my debate friends who will be horrified to see Wikipedia used as a source in this article. It was a moment of weakness…and it will probably happen again.